BlueSnap Embedded Payments is a flexible multi-party payment solution for all types of platforms. Partnering with BlueSnap accelerates your payment revenue growth, whether you are embedding payments for the first time or optimizing an existing program. With our world-class scalable solution, you can onboard your merchants and monetize payments with a few easy steps.
BlueSnap's proven, consultative approach can help your platform optimize your customer experience, increase adoption of your payment offering, and maximize your take rate. If you have questions about whether Embedded Payments is right for your business model, please contact an embedded payments expert so we can help you get started.
Implementation Overview
BlueSnap Implementation Services prepare your platform for success by delivering embedded payments best practices on key integration and operational areas. Many platforms find it helpful to include the BlueSnap integration project in meetings where payments are discussed, including backlog grooming and sprint planning. Our implementation teams work with your product and development teams to ensure the project progresses on schedule.
During implementation, you can expect a series of discussions led by our Embedded Payments experts on key topics, such as:
- Merchant Onboarding
- Payment Method Flows
- Subscriptions
- Payouts
- Fraud Prevention
- Launch Planning
In addition, we provide comprehensive live support throughout the process, including BlueSnap product training and email integration.
Implementation Process
Project timelines vary depending on the integration scope and experience, so BlueSnap takes time to implement Embedded Payment solutions at your organization's pace. As an experienced embedded payment solution, we understand that you must properly estimate your development effort and align stakeholders prior to your product launch.
In general, our implementation process uses the steps described in each of the following sections. Because each implementation is unique, the order of the following steps might change or any of them might occur concurrently.
Meet Your Team
Your BlueSnap project team includes your implementation engineer and partner manager.
Business Planning
- Define success and key performance indicators (KPIs) — Align with your project team on your short- and long-term goals for your program.
- Pricing strategy — Review options for monetizing payments and how each option fits within your platform's broader monetization strategy. We will discuss strategies that align your payments pricing and product strategies, and best practices to maximize adoption and revenue.
- Onboarding strategy and workflow — Determine the best technical approach to onboarding, and discuss anticipated challenges for your specific portfolio to maximize payments adoption.
- Integration requirements — Map your platform's payment features and workflows to BlueSnap payment flows.
- Merchant support planning — Align with your project team on a support plan for your platform and your merchants. We will train you to support common merchant questions about onboarding, pricing, chargebacks, and other key topics.
- Go-to-Market Planning — Collaborate with BlueSnap to refine your payments value proposition and messaging, develop marketing campaigns, and implement best practices with your customer-facing teams to accelerate payments adoption.
Develop a Project Plan
This step takes the items from business planning and organizes them into work teams and target dates. In this step, we align BlueSnap with your teams so we can make sure you have all the information and resources before we begin work.
Integrate with Your Platform
We need to determine how you want to integrate our solution into your platform. This might occur in any of the following areas:
- Merchant Onboarding
- Payments
- Reporting
Certification
Your implementation engineer reviews your merchant onboarding and payment flows to ensure the integration is optimized and meets your expectations.
Launch
Onboard merchants and review key metrics with your partner manager.
Next Steps
After launch, your partner manager will continue to support your program to ensure you achieve your financial, operational, and technical goals. This includes recommendations for technical improvements to operations and extra support for critical events and high-volume days. In addition, you receive personalized impact assessments for BlueSnap product updates, regulatory changes, and updates to payment network rules and fees.